Will Girling, Author at Automotive World Future mobility articles, reports, and events Tue, 16 Jan 2024 10:08:46 +0000 en-GB hourly 1 https://wordpress.org/?v=6.2.2 https://media.automotiveworld.com/app/uploads/2018/10/21102153/cropped-aw-favicon-18.png Will Girling, Author at Automotive World 32 32 Gen Z designers will reshape vehicle brand experiences https://www.automotiveworld.com/articles/gen-z-designers-want-to-shape-vehicle-brand-experiences/ Wed, 24 Jan 2024 08:20:25 +0000 https://www.automotiveworld.com/?p=412759 Changing consumer appetites, new technology, and innovative ways of working could transform vehicle design as Gen Z enters the workplace. By Will Girling

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]]> Volvo Cars: Gen Z wants strong ESG messaging from car brands https://www.automotiveworld.com/articles/volvo-cars-gen-z-wants-strong-esg-messaging-from-car-brands/ Mon, 22 Jan 2024 08:15:59 +0000 https://www.automotiveworld.com/?p=412718 Winning over younger consumers could depend on automakers showing a deep commitment to social, personal, and ecological responsibility. By Will Girling

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]]> Are investors, regulators, and the public losing trust in AVs? https://www.automotiveworld.com/articles/are-investors-regulators-and-the-public-losing-trust-in-avs/ Fri, 19 Jan 2024 08:39:41 +0000 https://www.automotiveworld.com/?p=412433 Traffic incidents involving autonomous vehicles and an inability to balance safety, cost and coverage is putting the sector in jeopardy. By Will Girling

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]]> Automotive is at the forefront of 2024’s leading tech trends https://www.automotiveworld.com/articles/automotive-is-at-the-forefront-of-2024s-leading-tech-trends/ Thu, 18 Jan 2024 08:37:18 +0000 https://www.automotiveworld.com/?p=412338 Will Girling explores how Capgemini’s top five technology trends for 2024 could relate to the automotive industry

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]]> How could rising labour costs affect US automotive industry? https://www.automotiveworld.com/articles/how-could-rising-labour-costs-affect-us-automotive-industry/ Wed, 10 Jan 2024 08:32:46 +0000 https://www.automotiveworld.com/?p=412291 Strike action in the US has precipitated wage increases even for non-union labour, but the challenges of electrification persist. By Will Girling

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]]> Inflation jeopardises electrification through uncertainty https://www.automotiveworld.com/articles/inflation-jeopardises-electrification-through-uncertainty/ Mon, 08 Jan 2024 08:16:55 +0000 https://www.automotiveworld.com/?p=412109 Price rises driven by inflation are making it difficult to sustain momentum for EVs as customers and the market hesitate. By Will Girling

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]]> NXP champions UWB as the future of vehicle connectivity https://www.automotiveworld.com/articles/nxp-champions-uwb-as-the-future-of-vehicle-connectivity/ Thu, 04 Jan 2024 07:54:58 +0000 https://www.automotiveworld.com/?p=411868 The ultra-wideband communication protocol’s diverse functionality could see it enable new safety, comfort, and security functions. By Will Girling

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]]> Hydrogen ecosystems accelerate fuel cell truck development https://www.automotiveworld.com/articles/hydrogen-ecosystems-accelerate-fuel-cell-truck-development/ Wed, 20 Dec 2023 08:29:49 +0000 https://www.automotiveworld.com/?p=411728 Quantron believes that providing Ford Trucks with a hydrogen ecosystem can help level the playing field for fuel cell truck development. By Will Girling

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]]> Future AEB regulations must consider system performance https://www.automotiveworld.com/articles/future-aeb-regulations-must-consider-system-efficacy/ Tue, 19 Dec 2023 08:28:11 +0000 https://www.automotiveworld.com/?p=411523 NHTSA’s proposals on AEB systems will fill a regulatory gap in the US, but lacking emphasis on functionality could be problematic. Will Girling hears more

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]]> Automobili Lamborghini admitted to the cooperative compliance programme https://www.automotiveworld.com/news-releases/automobili-lamborghini-admitted-to-the-cooperative-compliance-programme/ Mon, 18 Dec 2023 15:56:20 +0000 https://www.automotiveworld.com/?p=412287 Automobili Lamborghini has been admitted by the Italian Revenue Agency to the cooperative compliance program

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]]> Skoda Auto launches logistics system changeover at its Vrchlabi plant https://www.automotiveworld.com/news-releases/skoda-auto-launches-logistics-system-changeover-at-its-vrchlabi-plant/ Mon, 18 Dec 2023 12:27:14 +0000 https://www.automotiveworld.com/?p=412307 Skoda Auto is transforming its logistics processes to a uniform system under a Group-wide project called Project ONE Log

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]]> Cloud has a “pivotal role” in smarter, cleaner production https://www.automotiveworld.com/articles/cloud-has-a-pivotal-role-in-smarter-cleaner-production/ Fri, 15 Dec 2023 08:22:59 +0000 https://www.automotiveworld.com/?p=411363 Although a number of digital technologies will play a role in smart manufacturing, Microsoft suggests that cloud will ultimately shape it. By Will Girling

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]]> Is human-assisted autonomy the future of yard trucking? https://www.automotiveworld.com/articles/is-human-assisted-autonomy-the-future-of-yard-trucking/ Tue, 12 Dec 2023 08:52:48 +0000 https://www.automotiveworld.com/?p=411233 Combining self-driving software with teleoperations could provide a succinct solution for some of yard trucking’s most pressing challenges. By Will Girling

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]]> Flexibility is crucial to winning over Germany, says Xpeng https://www.automotiveworld.com/articles/flexibility-is-crucial-to-winning-over-germany-says-xpeng/ Wed, 06 Dec 2023 08:51:32 +0000 https://www.automotiveworld.com/?p=410650 Organisational agility could be what determines success for Chinese brands in the highly competitive German EV market. By Will Girling

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]]> Could electrification boost pick-up popularity in Europe? https://www.automotiveworld.com/articles/could-electrification-boost-pick-up-popularity-in-europe/ Wed, 06 Dec 2023 08:20:41 +0000 https://www.automotiveworld.com/?p=411144 Although pick-ups are popular in the US and APAC, electrification could be the key for growing the segment in Europe. By Will Girling

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]]> What role could vehicle finance play in Europe’s EV market? https://www.automotiveworld.com/articles/what-role-could-vehicle-finance-play-in-europes-ev-market/ Wed, 29 Nov 2023 08:05:32 +0000 https://www.automotiveworld.com/?p=410559 As EV adoption continues to rise in Europe, more customers are using finance tools to access the vehicle they want. By Will Girling

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]]> Is shopper-focused marketing the future of auto retail? https://www.automotiveworld.com/articles/is-shopper-focused-marketing-the-future-of-auto-retail/ Mon, 27 Nov 2023 08:52:52 +0000 https://www.automotiveworld.com/?p=410425 New digital marketing technologies and techniques could help create stronger brand communities and unlock repeat business. By Will Girling

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]]> Global OEMs are preparing for the mass adoption of V2X https://www.automotiveworld.com/articles/global-oems-are-preparing-for-the-mass-adoption-of-v2x/ Fri, 24 Nov 2023 08:14:20 +0000 https://www.automotiveworld.com/?p=410249 Over the next ten years, vehicle-to-everything communication is forecast to become a dominant connected mobility trend. By Will Girling

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]]> Toyota project lays a data foundation for fuel cell LCVs https://www.automotiveworld.com/articles/electric-mobility-articles/toyota-project-lays-a-data-foundation-for-fuel-cell-lcvs/ Fri, 24 Nov 2023 08:09:38 +0000 https://www.automotiveworld.com/?p=410077 A consortium project to create a hydrogen version of the Toyota Hilux could help validate the use of fuel cells in light commercial fleets. By Will Girling

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]]> The US’ IRA is bringing down the cost of scaling hydrogen https://www.automotiveworld.com/articles/the-us-ira-is-bringing-down-the-cost-of-scaling-hydrogen/ Wed, 15 Nov 2023 08:52:55 +0000 https://www.automotiveworld.com/?p=409886 Although the hydrogen economy remains small in the US, the Inflation Reduction Act offers a powerful means of growing it quickly. By Will Girling

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